Noviland, an international online cabinet supplier serving customers worldwide. As the sole designer on the project, I led the online platform redesign to help cabient vendors quickly find products, streamlining the ordering process and driving a 40% increase in sales.
Role
UX Designer
Team
10 Developers, 1 Product manager, 1 UX Designer
Timeline
Feb 2022 - Jun 2022
In 2021, Noviland launched a B2B platform to boost digital sales as COVID-19 impacted offline channels. Four months in, online orders remained low, so I was brought in to lead a redesign aimed at increasing sales and improving the shopping experience.
Research
Conducted 10 user interview & 1 round of usability testing, and translated key insights into actionable design solutions.
Design
Led the redesign of the filter system, improving the product discovery and ordering experience through creating wireframes and high-fidelity prototypes.
Communication
Facilitated key stakeholder meetings with the founder, product manager, and development team for project scoping and aligning business goals with user needs.
✅ + 40% sales increase post launch
✅ Ordering time cut from 1 hr to 30 mins
✅ 100% positive feedback from sales & customer service
Vendors struggle to quickly find the cabinets they need.
Interviewed with 10 vendors and found out they struggle to quickly find the cabinet they need due to the poor navigation and low filter accuracy.
4/5 vendors felt misled by the navigation.
9/10 vendors want more filter categories and better filter accuracy.
Re-structure the navigation and filters to help users find products more efficiently.
I aim to shorten the product search path by combining intuitive navigation with accurate filters.
Reorganize the navigation hierarchy by prioritizing key categories, allowing vendors to intuitively navigate to specific product pages. With more targeted filters, users can narrow down search results more efficiently and find the right products faster.
Rebuilt the navigation and filters in shopping flow.
I aim to provide essential filter categories and rearrange the navigation as needed.
I gained 2 key insights through usability testing with 10 participants.
10 participants include 6 regular customers and 4 new customers.
Prioritize filters to drive more accurate product search results.
Keep filters visible and allow multiple selections for vendor adjustments.
By selecting the most important filter first and applying additional filters, vendors can significantly improve the accuracy of their search results. Allowing multiple filter selections further enhances search precision and efficiency.
View prototypes
